The basic target is the public opinion in public relations. It is needed to make use of the media at an optimum level in order to reach the public opinion, and to inform others on products, services or corporate operations. Public Relations, in fact, can be defined as “the whole of the efforts of a corporation to integrate with the community” with its most comprehensive meaning. To obtain permanently the desired benefits of all these tasks requires that public opinion be reached via media.


Contactplus and media communication management

Media relationships occupy a noteworthy position in our tasks we, as Contactplus, have accomplished in the field of public relations The concept of media has also expanded with the developing technology of today’s world. We utilize all the below media, whether they are local or national, for our public relations tasks to reach the desired results:

•  Newspapers
•  Periodicals
•  TV’s
•  Radios
•  Internet.

Thanks to our positive and coordinated relationships with the media members, which are based on mutual trust and never go beyond the ethical factors, we ensure that the news about our clients is brought to the agenda on media as correct and accurate in content. Therefore we act as an effective bridge for communication between the public opinion and our clients.

We believe that flow of information should also be ensured most soundly in a correct and consistent communication. We feature the facts that are newsworthy and that can draw the attention of public opinion and media members at a maximum level while communicating the media the tasks about the clients’ products, services and activities, after evaluating them. Therefore, we accomplish the tasks to give rise to most effective results for crisis management besides topic and agenda management. We are well aware that corporate recognition of our clients will be peaked as a consequence of actualizing the media relationships correctly and we act accordingly.


Main tasks realized by us on behalf of our clients for media are listed below:

•  Creating the strategy for media communication.
•  Determining the topics to be communicated to the media.
•  Determining the main messages to be given on this topic.
•  Issuing press releases, conveying them to the related media and following them.
•  Informing the media members directly on the topics of press releases.
•  Preparing case studies on the activities of the firm and sharing them with the media when necessary.
•  Periodical planning of the media relationships. (Monthly, quarterly, semiannually, annually)
•  Setting the weekly activity schedule of the media.
•  Press meetings and interview organizations.
•  Coordinating special interview organizations.
•  Determining the main messages to be conveyed in the special interviews.
•  Preparing the press kit.
•  Periodically reporting and comprehensively analyzing the coverage in the media.
•  Organizing press tours and trips both domestically and abroad.
•  Informing the press members both on the basis of the activity and on a general basis.
•  Organizing meals for press members.
•  Informing the media members participating in the meals.