Public Relations (PR) works are the practices of a company to build and develop mutually healthy, correct and reliable relationships with the persons and institutions (social shareholders and target group) that they are in a relation with, and the management of these relations in a target-oriented manner. In other words, PR works can be expressed as creating good impressions on public and integration with the community. All companies are in a good or bad, or more or less relation with their environment. Organizing, developing and implementing these relations, so as to create the desired effect, form the basis of the PR studies.


Contactplus and strategic communication management

We benefit from the “strategic communication management” in the public relations works that we provide to our clients as Contactplus. We efficiently use every tool that is required by the strategic communication management discipline for solving problems or determining opportunities. We take an active role in determining opportunities (proactive) or solving the problems happened (reactive) among the institutions and their audience or their social shareholders. As Contactplus, we diagnose the probable or existing problems and opportunities, and so organize our works accordingly and take the proper actions before it is too late.

We assist our clients to achieve their short and long term objectives by means of strategic communication management. Accordingly, in line with the previously-determined mission and aims of our clients, we ensure forming a balance among the interaction factors they receive from outside. By providing strategic support to our client when necessary, we suggest the previously-determined plans to be reorganized in an effective way and by taking part within the process, we assure that the works progress towards the right direction.

Through the public relations works we realize on behalf of our clients, we reach different parts of public as listed below and we deliver our determined messages:

•  Consumers,
•  Industrial purchasers,
•  Corporate employees,
•  Potential labor force,
•  Suppliers,
•  Mediators,
•  Local community where the company operates,
•  Financial institutions,
•  Opinion leaders,
•  Trend setters.

All of our public relations works are operated within a certain process integrity. Together with the target to achieve the most efficient results for our client, we determine the ones that will create the highest value by taking all probabilities into consideration and then we organize our operations in this direction.


Phases of our PR works are consisted of the following main processes:

•  Research: First of all, a research is made on the target group that the communication works are to be targeted. Works are conducted so as to determine the expectations and attitudes of the target group, to identify the problems in advance and to assure efficient time, effort and resource utilization by focusing on the realistic objectives. By examining the activities and trends in the market, the direction is determined in this phase accordingly.

•  Planning: The works are conducted in accordance with the results of the works performed within the research phase. The definition of the target group and the ways to solve the problems and evaluate the opportunities are taken into consideration within this phase. The communication targets are determined. By means of making future communication plans, what needs to be told to whom, when and where is determined. Required measures are taken in order to realize all planned works in a significant and certain consistency.

•  Communication activities: Target group oriented plans, messages and media strategies are realized. All works are ensured to be realized consistently and in a way that acquires the demanded results. Without wasting time, the plans are revised due to the revisions needed according to the dynamics of the community and media, and thus any kind of deviation from the plans is avoided.

•  Evaluation: Because of the difficulties in measuring the results and effects of the public relations works, it is not possible to prepare a report that can certainly define the value created by the communication activities. In this phase, all works performed for the communication activities are written in all prepared detailed reports. The coherence between the realized works and the planned objectives is evaluated.