Marketing communication is not a concept that exclusively contains tasks on sales. It contains many other much wider factors that need to be utilized most efficiently. Therefore it is inevitable that all the factors, each of which bears different significance, be combined in the correct way. Marketing communication, with its barest meaning,

•  An on-going dialog between the consumers and the corporation, and
•  Sharing the product or those the service offers with the consumers in a way that will contribute both to consumers’ reaching their aims and to corporation’s reaching its targets.

We need to emphasize here that every approach and application made use of in marketing tasks is a type of communication. Therefore it is necessary that all the communication tasks carried out be conceived as a whole and be organized to create a total benefit.

Contactplus and marketing communication management

Within the framework of the integrated marketing communication concept adopted by us, Contactplus, we act consistently, constantly, correctly and in compliance with ethical values as we do with all the communication tasks. Integrated marketing communication is a strategic process made use of for planning, applying and assessing brand communication programs which are measurable, believable programs organized for a certain target audience.

Integrated marketing communication, which is of great importance for modern communication concept of today’s world, gathers various factors such as:

•  Public Relations,
•  Advertising,
•  Direct marketing,
•  Personal selling,
•  Sales promotion.

This makes it possible to organize, manage and implement all the communication tasks in integrity and harmony. We put clear, consistent and highly effective communication works into practice by perfectly evaluating the above-mentioned different communication disciplines’ strategic aspects for our client. Another important advantage of the integrated marketing communication discipline that we implement is that it enables the creation of the impact acquired at the highest level as a result of the communication works by ensuring the utilization of the company resources at maximum efficiency. Therefore, as Contactplus, we serve all of our Clients in a highly qualified way with an integrated communication approach. Through short and long term plans and a realistic approach, we assure maximum actualization of benefits derived as a result of the communication works.

While defining effective strategies that will affect the purchasing decisions of the consumers, we act according to the currently existing plans of our clients and we support these plans to be realized as it was foreseen. By bringing forward proactive suggestions when necessary, we make effort to avoid probable problems before they happen. We assure the decisions of our clients taken within the framework of their marketing strategies to be directed by the communication perspective. We develop projects so as to strengthen the recognition of the product or service provided by the clients and implement mentioned projects in such a manner that ensures the highest effect. We lead all of our activities considering that it is not possible to separate the business strategies of our clients from effective communication.

We can list the main marketing communication works that we realize on behalf of our clients as follows:

•  Strategic planning tasks
•  Brand management
•  Planning and carrying out awareness-raising campaigns
•  Product and services communication
•  Operational communication (organizations of activities and meetings)
•  Consultancy for sponsorship
•  Market and consumer research
•  Improving the relationships with clients and dealers
•  Agenda and topic management
•  Crisis management and communication